SECTIONS 17560-17568 - California Statutes

BUSINESS AND PROFESSIONS CODE

SECTION 17560-17568

17560. "Outdoor sign" or "outside sign" as used in this article
means any sign visible to passers-by whether the same shall be
located within or without buildings.

17561. "Room rates" as used in this article means the rates at
which rooms or other accommodations are rented to occupants.

17562. "Operator" as used in this article includes a manager or any
person in charge of the operation of motels and like establishments.
"Operator" or "owner" includes natural persons, firms and
corporations.

17563. This article shall apply to operators and owners of motels,
motor courts, and like establishments, and to such establishments.

17564. It shall be unlawful for any owner or operator of any
establishment within the scope of this article, located within the
State of California, to post or maintain posted on any outdoor or
outside advertising sign pertaining to such establishment, any rates
for accommodations in such establishment unless the sign shall have
posted thereon the rates charged for all rooms, or other rental units
or accommodations offered for rental, the number of rooms or other
rental units offered for rental at each rate, and the number of
persons accommodated at the rate posted. All posted rates and
descriptive data required by this article shall be in type and
material of the same size and prominence as the aforesaid data. This
section shall not be held to be complied with by signs stating the
rate per person or bearing the legend "and up."

17565. It shall be unlawful for any owner or operator of any
establishment within the scope of this article to post or maintain
posted on outdoor or outside advertising signs rates for
accommodations in any such establishment unless there shall be posted
prominently and conspicuously in the area where guests are normally
registered, a list of all rooms or other rental units offered for
rental by such establishment, and the rates charged for each room
when occupied by one person or two persons, and the rate charged for
each additional occupant.

17566. It shall be unlawful for any owner or operator of any
establishment within the scope of this article to post or maintain
outdoor or outside advertising signs in connection with any such
establishment relating to rates which shall have thereon any untrue,
misleading, false, or fraudulent representations.

17567. Nothing contained in this article shall be construed so as
to require establishments within the scope of this article to have
outdoor or outside signs. This article, however, shall be liberally
construed so as to prevent untrue, misleading, false, or fraudulent
representations relating to rates being placed upon outdoor or
outside signs pertaining to such establishments.

17567.5. The governing body of any city, county, or city and county
may, pursuant to reasonable exercise of the police power, enact
ordinances imposing regulations equal to or greater than those
imposed by this article.

17568. Any person violating the provisions of this article is
guilty of a misdemeanor and upon conviction thereof shall be punished
by a fine of not less than two hundred dollars ($200) nor more than
one thousand dollars ($1,000) or by imprisonment of not less than 10
days nor more than six months, or by both such fine and imprisonment.