SECTIONS 64661-64663 - California Statutes

FOOD AND AGRICULTURAL CODE

SECTION 64661-64663

64661. The director shall conduct, or may cause the council to
conduct, programs of education, research, or public information,
which are designed to accomplish the following purposes, among
others:
(a) Increase the consumption of beef and beef products.
(b) Gather, publicize, and disseminate accurate and scientific
information which shows the importance of the use and consumption of
beef and beef products in relation to the public health, economy, and
diet, and proper nutrition of children and adults.
(c) Study means and methods which are employed in producing,
processing, manufacturing, marketing, and distributing beef and beef
products in order to comply with the sanitary and other regulations
which are imposed by municipalities, this state, and the United
States.
(d) Gather and disseminate information regarding the high
standards which are observed and imposed to ensure pure and wholesome
beef and beef products.
(e) Gather and disseminate information regarding the harmful
effects on the public health resulting from the breakdown or
instability of the cattle industry, the factors and conditions
peculiar to the cattle industry which tend to cause an unbalanced
production, the price of beef and beef products in relation to the
cost of other items of food in a balanced diet.
(f) Gather and disseminate information regarding the nutritional
qualities of beef and beef products and public consumption patterns
and trends, and the factors which tend to promote increased
consumption of beef and beef products, stabilize the industry, and
foster a better understanding and more efficient cooperation among
producers and slaughterers and the consuming public.

64662. No program or activity which is conducted or sponsored
pursuant to this chapter shall make false or unwarranted claims, or
disparage the quality, value, use, or sale of any commodity
authorized by law to be marketed in this state, nor shall any such
program be conducted with reference to a private brand or trade name
which refers to beef or a beef product, except as provided for in
Section 64663.

64663. The council shall not expend beef council funds for the
advertising of brand name beef products, unless the expenditures are
approved by a two-thirds vote of the council with the concurrence of
the secretary. The council may expend beef council funds to conduct
cost-sharing advertising with nonbeef brand name products.