SECTIONS 69001-69007 - California Statutes

FOOD AND AGRICULTURAL CODE

SECTION 69001-69007

69001. The pistachio industry in this state is expanding and has
the potential to constitute one of California's principal nut crops.
The industry can provide an important source of employment for many
people in the state, a high proportion of whom are from
underprivileged and historically deprived segments of the population.

69002. As an exotic nut crop developed in the Mideast, the
pistachio is not heavily consumed in this country or abroad.
Opportunity exists for continued growth and expansion of the
industry, by creating new markets in such areas. The success of such
an expansion program is uniquely dependent upon effective advertising
and promotion both domestically and in foreign countries, since the
creation of new markets is essentially a matter of educating people
to the use of a previously unknown or unrecognized food.

69003. The establishment of a California Pistachio Commission is
necessary for the efficient development and management of a national
and international advertising and promotion program, and essential to
ensure that the California pistachio industry can compete
successfully in the world marketplace and reduce the spread between
consumer cost and the amount received by the producer.

69004. The production and marketing of pistachios produced in this
state is hereby declared to be affected with a public interest. The
provisions of this chapter are enacted in the exercise of the police
power of this state for the purpose of protecting the health, peace,
safety, and general welfare of the people of this state.

69005. A commission form of administration created by this chapter
is designed to deal with the broad fields of advertising, promotion,
marketing research, and production research.

69006. No action taken by the commission, nor by any individual in
accordance with this chapter or with rules and regulations adopted
under the chapter, shall be deemed a violation of the Cartwright Act,
the Unfair Practices Act, the Fair Trade Act, Section 1673 of the
Civil Code, or any rule of statutory or common law against monopolies
or combinations in restraint of trade.

69007. This chapter shall be liberally construed. The provisions of
this chapter are severable. If any provision of this chapter or its
application is held invalid, that invalidity shall not affect other
provisions or applications that can be given effect without the
invalid provision or application.