SECTIONS 76800-76802 - California Statutes

FOOD AND AGRICULTURAL CODE

SECTION 76800-76802

76800. The director shall conduct, or may cause the council to
conduct, programs of education, research, or public information,
which are designed to accomplish the following purposes, among
others:
(a) Increase the consumption of salmon and salmon products.
(b) Gather, publicize, and diffuse accurate and scientific
information which shows the importance of the use and consumption of
salmon and salmon products in relation to the public health, economy,
and diet, and proper nutrition of children and adults.
(c) Study means and methods which are employed in harvesting,
processing, manufacturing, marketing, and distributing salmon and
salmon products in order to comply with the sanitary and other
regulations which are imposed by municipalities, this state, and the
United States.
(d) Gather and disseminate information regarding the high
standards which are observed and imposed to insure pure and wholesome
salmon and salmon products.
(e) Gather and disseminate information regarding the harmful
effects on the public health resulting from the breakdown or
instability of the salmon fishery, the factors and conditions
peculiar to the salmon fishery which tend to cause an unbalanced
production, and the price of salmon and salmon products in relation
to the cost of other items of food in a balanced diet.
(f) Gather and disseminate information regarding the factors which
tend to promote increased consumption of salmon and salmon products,
stabilize the fishery, and foster a better understanding and more
efficient cooperation among fishermen, receivers, processors, and the
consuming public.

76801. No program or activity which is conducted or sponsored
pursuant to this chapter shall make false or unwarranted claims, or
disparage the quality, value, use, or sale of any commodity
authorized by law to be marketed in this state, nor shall any program
be conducted with reference to a private brand or trade name which
refers to salmon or salmon products.

76802. The council shall not expend council funds for the
advertising of brand name salmon products. The council may expend
council funds to conduct cost-sharing advertising with nonbrand name
salmon products.