SECTIONS 78525-78527 - California Statutes

FOOD AND AGRICULTURAL CODE

SECTION 78525-78527

78525. The secretary shall conduct, or may cause the council to
conduct, programs of education, research, or public information, that
are designed to accomplish any of the following purposes, among
others:
(a) Publicize the positive contribution of California's fishing
industry and its people as providers of fresh, wholesome seafood
products.
(b) Educate the public to the value of California seafood as high
quality, nutritious, and desirable.
(c) Ensure the long-term availability of California-caught
commercial seafood products by working with public and private
organizations to preserve, protect, and enhance aquatic habitat and
species.
(d) Enhance the quality of seafood products from fishermen to
consumers.
(e) Support research and development to achieve the purposes of
this chapter.

78526. No program or activity which is conducted or sponsored
pursuant to this chapter shall make false or unwarranted claims, or
disparage the quality, value, use, or sale of any commodity
authorized by law to be marketed in this state. No program or
activity shall be conducted with reference to a private brand or
trade name which refers to seafood and seafood products from the
California commercial fisheries.

78527. The council shall not expend council funds for advertising
brand name seafood products as determined by the council, except for
promotions carried out on behalf of the council in markets outside of
the State of California. The council may expend council funds to
conduct cost-sharing advertising with nonbrand name seafood products
from the California commercial fisheries.