SECTIONS 42600-42605 - California Statutes

PUBLIC RESOURCES CODE

SECTION 42600-42605

42600. The board shall establish a statewide public information and
education program to encourage participation by the general public,
business, government, and industry in all phases of integrated waste
management. To the maximum extent possible, the public information
and education program developed pursuant to this chapter shall be
coordinated so as to not duplicate the efforts of other state agency
public information programs for the promotion of source reduction,
recycling, and composting. The public information and education
program shall encourage participation in the board's integrated waste
management programs and in local and regional programs. The board's
program shall, at a minimum, include strategies and specific campaign
activities to do all of the following:
(a) Encourage business and industry to reduce excess packaging of
consumer products, to eliminate nonrecyclable contaminants from
consumer goods, and to increase product durability. The board shall
also promote waste handling practices which reduce waste generation
by business and industry.
(b) Encourage consumers to reduce waste generation through
selective purchasing and to encourage recycling at home and work.
(c) Encourage local government procurement of products containing
recycled materials, integration of recycling into the community waste
management infrastructure, and public participation in local waste
management decisionmaking.
(d) Implement a "Buy Recycled" campaign to encourage business,
industrial, and residential consumers to purchase products
manufactured with, or packaged in, recycled materials. To promote the
"Buy Recycled" program, the board shall develop a directory of
California vendors providing recycled products and shall work to
dispel myths regarding the inferiority of recycled products.
(e) Provide information to cities, counties, and regional agencies
on programs implemented by the board pursuant to this section and
strategies that may be pursued jointly by the board and cities,
counties, and regional agencies to maximize coordination between
state and local public information and education programs to reduce
costs and improve efficiencies of state and local governments.
(f) Develop and disseminate to cities, counties, and regional
agencies model public information materials and programs that can be
used by those agencies in compliance with Sections 41220 and 41420.

42601. The board shall measure public information program
effectiveness through research which establishes program benchmarks
and tracks results. The results of that measurement shall serve as
the basis for program modification.

42602. The board shall employ appropriate marketing techniques to
disseminate its message, including radio and television advertising.
The board may conduct paid advertising campaigns or solicit joint
sponsorship of advertising campaigns by private industry for the
purposes of complying with this chapter.

42604. On or before January 1, 1993, the State Board of Education
shall include in the science framework appropriate language
addressing the issue of integrated waste management in the ecology
and environmental studies areas.

42605. The State Department of Education shall encourage
participation in the integrated waste management education program
established pursuant to this chapter in cooperation with the
California Integrated Waste Management Board to satisfy the teaching
requirements of the science framework adopted by the State Board of
Education.