CONNECTICUT STATUTES AND CODES
Sec. 21a-74. (Formerly Sec. 19-210d). Seller to disclose unit and total price of consumer commodity.
Sec. 21a-74. (Formerly Sec. 19-210d). Seller to disclose unit and total price of
consumer commodity. (a) Any person who sells or offers or exposes for sale at retail
any consumer commodity designated by the commissioner, in accordance with the provisions of section 21a-75, shall disclose to the consumer the unit and total price of such
commodity as provided in subsection (b) of this section unless exempted pursuant to
section 21a-76.
(b) Persons subject to the requirements of subsection (a) of this section shall disclose
the unit price and total price to consumers by one or more of the following means: (1)
By attachment of a stamp, tag or label directly adjacent to the consumer commodity,
on the shelf on which the commodity is displayed, or by stamping or affixing the price
information on each unit of a consumer commodity; or (2) if the consumer commodity
is so located that it is not conspicuously visible to the consumer, or is so located that
the price information if displayed in accordance with subdivision (1) would not be
conspicuously visible to the consumer, by a sign or list bearing such price information,
conspicuously placed near the point of procurement; or (3) by such other means as the
commissioner may by regulation provide.
(c) Any printed advertisement to aid, promote or assist, directly or indirectly, in the
sale of any consumer commodity subject to the provisions of subsection (a) of this
section, which printed advertisement compares or otherwise displays different sizes or
measures of the same such commodity, shall not state the total price of such commodity
unless such advertisement also states the unit price of such commodity.
(1971, P.A. 856, S. 2-4; P.A. 88-66, S. 2; P.A. 97-78, S. 1, 3.)
History: Sec. 19-210d transferred to Sec. 21a-74 in 1983; P.A. 88-66 changed the reference in Subsec. (b) from "the
commodity itself" to "each unit of a consumer commodity"; P.A. 97-78 amended Subsec. (c) re printed advertisements
which compare or display different sizes or measures of the same commodity, effective May 27, 1997.
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