CONNECTICUT STATUTES AND CODES
Sec. 21a-79. (Formerly Sec. 19-210j). Universal product coding. Electronic shelf labeling. Electronic pricing. Marking of retail price. Exemptions. Electronic price higher than posted price for consum
Sec. 21a-79. (Formerly Sec. 19-210j). Universal product coding. Electronic
shelf labeling. Electronic pricing. Marking of retail price. Exemptions. Electronic
price higher than posted price for consumer commodity. Regulations. Penalties.
(a) For the purposes of this section (1) "consumer commodity" and "unit of a consumer
commodity" have the same meaning as in section 21a-73, except that consumer commodity does not include alcoholic liquor, as defined in subdivision (3) of section 30-1,
or a carbonated soft drink container; (2) "carbonated soft drink container" means an
individual, separate, sealed glass, metal or plastic bottle, can, jar or carton containing
a carbonated liquid soft drink sold separately or in packages of not more than twenty-four individual containers; (3) "universal product coding" means any system of coding
that entails electronic pricing; (4) an electronic shelf labeling system is an electronic
system that utilizes an electronic device attached to the shelf or at any other point of
sale, immediately below or above the item, that conspicuously and clearly displays to
the consumer the unit price and the price of the consumer commodity. Such electronic
shelf labeling system reads the exact same data as the electronic cash register scanning
system; and (5) an electronic pricing system is a system that utilizes the universal product
coding bar code by means of a scanner in combination with the cash register to record
and total a customer's purchases.
(b) (1) (A) Any person, firm, partnership, association or corporation that utilizes
universal product coding in totaling a retail customer's purchases shall mark or cause
to be marked each consumer commodity that bears a Universal Product Code with its
retail price.
(B) Any person, firm, partnership, association or corporation that utilizes an electronic pricing system in totaling a retail consumer's purchases shall provide each consumer with an item-by-item digital display, plainly visible to the consumer as each
universal pricing code is scanned, of the price of each consumer commodity or carbonated soft drink container, or both, selected for purchase by such consumer prior to accepting payment from such consumer for such commodity or container. The provisions
of this subparagraph do not apply to any person, firm, partnership, association or corporation operating in a retail sales area of not more than ten thousand square feet.
(2) The provisions of subparagraph (A) of subdivision (1) of this subsection shall
not apply if: (A) The Commissioner of Consumer Protection, by regulation, allows for
the utilization of electronic shelf labeling systems; (B) a retailer is granted approval to
utilize an electronic shelf labeling system by the commissioner; (C) the retailer has
demonstrated to the satisfaction of the commissioner that such electronic shelf labeling
system is supported by an electronic pricing system that utilizes universal product coding
in totaling a retail customer's purchases; and (D) the retailer has received approval for
such an electronic pricing system by the commissioner.
(3) The provisions of subparagraph (A) of subdivision (1) of this subsection shall
not apply if: (A) The retailer has met the conditions of subdivision (2) of this subsection;
and (B) the retailer has received permission by the commissioner to suspend implementation of the electronic pricing system for a period not to exceed thirty days in order to
allow the retailer or an agent acting on behalf of the retailer to reset, remodel, repair or
otherwise modify such system at the retail establishment.
(4) The provisions of subparagraph (A) of subdivision (1) of this subsection shall
not apply if: (A) The retailer applies and is approved for an exemption by the Commissioner of Consumer Protection, (B) the retailer demonstrates to the satisfaction of the
commissioner that the retailer has achieved price scanner accuracy of at least ninety-eight per cent, as determined by the latest version of the National Institute of Standards
and Technology Handbook 130, "Examination Procedures for Price Verification, as
adopted by The National Conference on Weights and Measures", (C) the retailer pays
an application fee, to be used to offset annual inspection costs, of two hundred fifty
dollars if the premises consists of less than twenty thousand square feet of retail space
and five hundred dollars if the premises consists of twenty thousand square feet or more
of retail space, (D) the retailer makes available a consumer price test scanner approved
by the commissioner and located prominently in an easily accessible location for each
twelve thousand square feet of retail floor space, or fraction thereof, and (E) price accuracy inspections resulting in less than ninety-eight per cent price scanner accuracy are
reinspected without penalty and the retailer pays a two-hundred-dollar reinspection fee.
(5) Notwithstanding any provision of this subsection, consumer commodities that
are offered for sale and that are located on an end cap display within the retail sales
area are not subject to the requirements specified under this subsection, provided any
information that would have been available to a consumer pursuant to this section is
clearly and conspicuously posted on or adjacent to such end cap. For purposes of this
subdivision, "end cap display" means the location in the retail sales area that is at the
immediate end of an aisle.
(6) Consumer commodities that are advertised in a publicly-circulated printed form
as being offered for sale at a reduced price for a minimum seven-day period need not
be individually marked at such reduced retail price, provided such consumer commodities are individually marked with their regular retail price and a conspicuous sign is
adjacent to such consumer commodities, which sign discloses: (A) The reduced retail
price and its unit price; and (B) a statement that the item will be electronically priced
at the reduced price by the cashier.
(7) If a consumer commodity is offered for sale and its electronic price is higher
than the posted price, then one item of such consumer commodity, up to a value of
twenty dollars, shall be given to the consumer at no cost. A conspicuous sign shall
adequately disclose to the consumer that in the event the electronic price is higher than
the posted retail price, one item of such consumer commodity shall be given to the
customer at no cost.
(c) (1) The Commissioner of Consumer Protection may adopt regulations, in accordance with the provisions of chapter 54, concerning the marking of prices and use
of universal product coding on each unit of a consumer commodity.
(2) The Commissioner of Consumer Protection may adopt regulations, in accordance with the provisions of chapter 54, designating not more than twelve consumer
commodities that need not be marked in accordance with subdivision (1) of subsection
(b) of this section and specifying the method of providing adequate disclosure to consumers to insure that the electronic pricing of the designated consumer commodities is
accurate. The commissioner may establish by regulation methods to protect consumers
against electronic pricing errors of such designated consumer commodities and to insure
that the electronic prices of such designated consumer commodities are accurate. Among
the methods that the commissioner may consider are conditions similar to those set forth
in subdivision (5) of subsection (b) of this section.
(d) The Commissioner of Consumer Protection, after providing notice and conducting a hearing in accordance with the provisions of chapter 54, may issue a warning
citation or impose a civil penalty of not more than one hundred dollars for the first
offense and not more than five hundred dollars for each subsequent offense on any
person, firm, partnership, association or corporation that violates any provision of subsection (b) of this section or any regulation adopted pursuant to subsection (c) of this
section. Any person, firm, partnership, association or corporation that violates any provision of subsection (b) of this section or any regulation adopted pursuant to subsection
(c) of this section shall be fined not more than two hundred dollars for the first offense
and not more than one thousand dollars for each subsequent offense. Each violation
with respect to all units of a particular consumer commodity on any single day shall be
deemed a single offense.
(P.A. 75-391, S. 1-4; P.A. 88-66, S. 5; P.A. 92-86; P.A. 95-342; P.A. 01-73, S. 1, 2; P.A. 02-43, S. 1; 02-82, S. 3; June
30 Sp. Sess. P.A. 03-6, S. 146(c); P.A. 04-189, S. 1; P.A. 05-86, S. 1; P.A. 06-66, S. 1; 06-196, S. 152.)
History: Sec. 19-210j transferred to Sec. 21a-79 in 1983; P.A. 88-66 authorized issuance of warning citation and
imposition of civil penalty; P.A. 92-86 amended Subsec. (a) by specifying that the definition of "consumer commodity"
does not include alcoholic liquor as defined in Subdiv. (3) of Sec. 30-1 and by adding definitions of an "electronic shelf
labeling system" and "electronic pricing system", amended Subsec. (b) to insert Subdiv. indicators, adding new Subdiv.
(2) which detailed when the provisions of Subdiv. (1) would not apply, new Subdiv. (3) re commodities on sale at reduced
prices and new Subdiv. (4), which provided that a commodity would be given to a customer upon demand at no cost if, at
checkout, the electronic price was higher than the reduced retail price and amended Subsec. (c) to insert Subdiv. indicators,
making technical change in Subdiv. (1) and adding provisions designated as Subdiv. (2) re adoption of regulations; P.A.
95-342 amended Subsec. (a) to exempt soft drink containers from the definition of "consumer commodity" and to add
definition of "carbonated soft drink container" as Subdiv. (2), renumbering existing Subdivs. as necessary; P.A. 01-73
amended Subsec. (b) by designating existing Subdiv. (1) as Subdiv. (1)(A) and adding new Subdiv. (1)(B) re digital display
and made conforming and technical changes throughout, effective October 1, 2002; P.A. 02-43 amended Subsec. (c)(2)
by increasing from 10 to 12 the number of consumer commodities that need not be marked in accordance with Subsec.
(b)(1); P.A. 02-82 amended Subsec. (b) by adding Subdiv. (2)(D) requiring retailer to receive approval for electronic
pricing system by commissioner, by adding new Subdiv. (3) providing that price marking requirements of Subdiv. (1)(A)
do not apply if retailer has met certain conditions, by renumbering existing Subdivs. (3) and (4) as Subdivs. (4) and (5)
and by making technical changes in Subdivs. (1), (2) and (5); June 30 Sp. Sess. P.A. 03-6 replaced Commissioner of
Consumer Protection with Commissioner of Agriculture and Consumer Protection, effective July 1, 2004; P.A. 04-189
repealed Sec. 146 of June 30 Sp. Sess. P.A. 03-6, thereby reversing the merger of the Departments of Agriculture and
Consumer Protection, effective June 1, 2004; P.A. 05-86 amended Subsec. (b) to add new Subdiv. (4) re commodities
offered for sale on end cap displays and redesignate existing Subdivs. (4) and (5) as Subdivs. (5) and (6), respectively, and
made technical changes in Subsec. (c), effective June 2, 2005; P.A. 06-66 amended Subsec. (b) by adding new Subdiv.
(4) re exemptions, redesignating existing Subdivs. (4) to (6) as Subdivs. (5) to (7), respectively, removing provisions re
electronic shelf labeling system in newly designated Subdiv. (5) and, in newly designated Subdiv. (7), removing reduced
price provisions, adding posted price provisions, adding twenty-dollar value limit, modifing consumer notice to use term
"posted" retail price and deleting "upon demand"; P.A. 06-196 made a technical change in Subsec. (d), effective June
7, 2006.