Find Laws Find Lawyers Free Legal Forms USA State Laws

HAWAII STATUTES AND CODES

§201B-6 - Tourism marketing plan; measures of effectiveness.

     §201B-6  Tourism marketing plan; measures of effectiveness.  (a)  The authority shall be responsible for developing a tourism marketing plan that shall be updated every year and includes the following:

     (1)  Statewide promotional efforts and programs;

     (2)  Targeted markets;

     (3)  Efforts to enter into brand marketing projects that make effective use of cooperative advertising programs;

     (4)  Measures of effectiveness for the authority's promotional programs; and

     (5)  Coordination of marketing plans of all destination marketing organizations receiving state funding prior to finalization of the authority's marketing plan.

     (b)  In accordance with subsection (a), the authority shall develop measures of effectiveness to assess the overall benefits and effectiveness of the marketing plan and include documentation of the directly attributable benefits of the plan to the following:

     (1)  Hawaii's tourism industry;

     (2)  Employment in Hawaii;

     (3)  State taxes; and

     (4)  The State's lesser known and underused destinations. [L 1998, c 156, pt of §2; am L 1999, c 178, §7; am L 2004, c 9, §2; am L Sp 2009, c 5, §6]

 

 

Hawaii Forms by Issue

Hawaii Consumer Forms
Hawaii Divorce Forms
Hawaii Family Forms
Hawaii Tax Forms

Hawaii Law

Hawaii State Laws
    > Hawaii Child Support
    > Hawaii Gun Laws
    > Hawaii Statutes
Hawaii State
    > Hawaii State Library
    > Hawaii Zip Code
Hawaii Tax
    > Hawaii State Tax
Hawaii Agencies
    > Hawaii DMV

Hawaii Court Map

Tips