48-404 ADVERTISING OR SALES AT LESS THAN COST CONTRARY TO PUBLIC POLICY. - Idaho Statutes

TITLE 48

MONOPOLIES AND TRADE PRACTICES

CHAPTER 4

UNFAIR SALES ACT

48-404. Advertising or sales at less than cost contrary to public policy. It is hereby declared that any advertising, offer to sell or sale of any merchandise, either by retailers or wholesalers, at less than cost as defined in this act, with the intent, or effect, of inducing the purchase of other merchandise or of unfairly diverting trade from a competitor or otherwise injuring a competitor, impairs and prevents fair competition, injures public welfare, and is unfair competition and contrary to public policy and the policy of this act, where the result of such advertising, offer or sale is to tend to deceive any purchaser or prospective purchaser, or to substantially lessen competition, or to unreasonably restrain trade, or to tend to create a monopoly in any line of commerce.