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MICHIGAN STATUTES AND CODES
Section 125.2089d - Reports; mechanism to report return on investment for agriculture-related tourism; use of data to establish baseline.
Act 270 of 1984
125.2089d Reports; mechanism to report return on investment for agriculture-related tourism; use of data to establish baseline.
Sec. 89d.
(1) In addition to any reporting requirements under section 9, on or before April 15, 2009, and each succeeding April 15, the fund shall report to the senate and house appropriations subcommittees that have jurisdiction over economic development issues, the senate and house standing committees that have jurisdiction over economic development issues, and the senate and house fiscal agencies on the programs established in this chapter. The report shall include, but is not limited to, the following information:
(a) For tourism promotion efforts, all of the following:
(i) The amount spent for promotion outside of this state.
(ii) An itemized list by market of how much was spent, when the promotion occurred, the types of media purchased, and the type of tourism promoted, specifically cultural, vacation, recreational, leisure, hunting-related, or agriculture-related.
(iii) The return on investment analysis that utilizes existing baseline data and compares results with prior outcome evaluations funded by travel Michigan.
(b) For business development efforts, all of the following:
(i) The amount spent for business development outside of this state.
(ii) An itemized list by market of how much was spent, when the promotion occurred, and the types of media purchased.
(iii) A performance analysis that compares the program or campaign objectives and outcome of the campaign or program. Outcome measures may include, but are not limited to, businesses relocated to this state, impact on the business community's perception of the quality of life in this state, jobs created, increases in export sales, impact on the number of retailers carrying Michigan commodities, both within and outside of this state, and increased sales of Michigan products at chain grocers.
(2) The fund shall work with the department of agriculture to develop a mechanism to report the return on investment for agriculture-related tourism and compare results with prior outcome evaluations conducted by the department of agriculture if applicable.
(3) The fund shall ensure data reported on or before April 15, 2009 can be used to establish a baseline for future comparison.
History: Add. 2008, Act 98, Imd. Eff. Apr. 18, 2008
Popular Name: Strategic Fund