443.855. Advertising policies may be established by director--standards required. - Missouri Statutes

Advertising policies may be established by director--standardsrequired.

443.855. The director may prescribe rules governing the advertisingof mortgage loans, including, without limitation, the followingrequirements:

(1) Advertising pursuant to sections 443.701 to 443.893 may not befalse, misleading or deceptive. No person whose activities are regulatedpursuant to the provisions of sections 443.701 to 443.893 may advertise inany manner so as to indicate or imply that the person's interest rates orcharges for loans are in any way recommended, approved, set or establishedby the state or federal government or by the provisions of sections 443.701to 443.893;

(2) All advertisements by a licensee shall contain the name and anoffice address of such person, which shall conform to a name and address onrecord with the director.

(L. 1994 S.B. 718 § 18, A.L. 1995 H.B. 63, et al., A.L. 2001 S.B. 538, A.L. 2009 H.B. 382)

Effective 7-08-09