§ 18B-105. Advertising. - North Carolina Statutes

§18B‑105.  Advertising.

(a)        General Rule. – Noperson shall advertise alcoholic beverages in this State except in compliancewith the rules of the Commission.

(b)        Rule‑makingAuthority. – The Commission shall have the authority to adopt rules to:

(1)        Prohibit or regulateadvertising of alcoholic beverages by permittees in newspapers, pamphlets, andother print media;

(2)        Prohibit or regulateadvertising by on‑premises permittees of brands or prices of alcoholicbeverages via newspapers, radio, television, and other mass media;

(3)        Prohibit deceptiveor misleading advertising of alcoholic beverages;

(4)        Require alladvertisements of alcoholic beverages to disclose fully the identity of theadvertiser and of the product being advertised;

(5)        Prohibit advertisementsof alcoholic beverages on the premises of a permittee, or regulate the size,number, and appearance of those advertisements;

(6)        Prohibit or regulateadvertisement of prices of alcoholic beverages on the premises of a permittee;

(7)        Prohibit or regulatealcoholic beverage advertisements on billboards;

(8)        Prohibit alcoholicbeverage advertisements on outdoor signs, or regulate the nature, size, number,and appearance of those advertisements;

(9)        Prohibit or regulateadvertising of alcoholic beverages by mail;

(10)      Prohibit or regulatecontests, games, or other promotions which serve or tend to serve asadvertisement for a specific  brand or brands of alcoholic beverages; and

(11)      Prohibit or regulateany advertising of alcoholic beverages  which is contrary to the publicinterest. (1923, c. 1, s. 3; C.S., s. 3411(c); 1933, cc. 216,229; 1945, c. 903, s. 1; 1947, c. 1098, ss. 2, 3; 1957, c. 1048; 1963, c. 426,s. 10; c. 460, s. 1; 1971, c. 872, s. 1; 1981, c. 412, s. 2.)