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Section 35-8A-17 - "Brand extension" defined.

35-8A-17. "Brand extension" defined. For purposes of this chapter, the term, brand extension, means any brand that incorporates all or a substantial part of the unique features of a preexisting brand of the same brewer or importer and that relies to a significant extent on the goodwill associated with that preexisting brand.

Source: SL 1999, ch 187, § 4.

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