32B-4-510 (Effective 07/01/11) - Advertising prohibited -- Exceptions. - Utah Statutes

32B-4-510 (Effective 07/01/11). Advertising prohibited -- Exceptions.
(1) (a) The department may not advertise liquor, except:
(i) the department may provide for an appropriate sign in the window or on the front of astate store or package agency denoting that it is a state authorized liquor retail facility;
(ii) the department or a package agency may provide printed price lists to the public;
(iii) the department may authorize the use of price posting and floor stacking of liquorwithin a state store;
(iv) subject to Subsection (1)(b), the department may provide a listing of the address andtelephone number of a state store in one or more printed or electronic directories available to thegeneral public; and
(v) subject to Subsection (1)(b), a package agency may provide a listing of its addressand telephone number in one or more printed or electronic directories available to the generalpublic.
(b) A listing under Subsection (1)(a)(iv) or (v) in the business or yellow pages of atelephone directory may not be displayed in an advertisement or other promotional format.
(2) (a) The department may not advertise an alcoholic product on a billboard.
(b) A package agency may not advertise an alcoholic product on a billboard, except tothe extent allowed by the commission by rule.
(3) (a) The department may not display liquor or price lists in a window or showcasevisible to passersby.
(b) A package agency may not display liquor or price lists in a window or showcasevisible to passersby, except to the extent allowed by the commission by rule.
(4) Except to the extent prohibited by this title, the advertising of an alcoholic product isallowed under guidelines established by the commission by rule.
(5) The advertising or use of any means or media to offer an alcoholic product to thegeneral public without charge is prohibited.

Enacted by Chapter 276, 2010 General Session