63M-1-1404 - Powers and duties of office related to tourism development plan -- Annual report and survey. - Utah Statutes

63M-1-1404. Powers and duties of office related to tourism development plan --Annual report and survey.
(1) The office shall:
(a) be the tourism development authority of the state;
(b) develop a tourism advertising, marketing, and branding program for the state;
(c) receive approval from the Board of Tourism Development under Subsection63M-1-1403(1)(a) before implementing the out-of-state advertising, marketing, and brandingcampaign;
(d) develop a plan to increase the economic contribution by tourists visiting the state;
(e) plan and conduct a program of information, advertising, and publicity relating to therecreational, scenic, historic, and tourist advantages and attractions of the state at large; and
(f) encourage and assist in the coordination of the activities of persons, firms,associations, corporations, travel regions, counties, and governmental agencies engaged inpublicizing, developing, and promoting the scenic attractions and tourist advantages of the state.
(2) Any plan provided for under Subsection (1) shall address, but not be limited to,enhancing the state's image, promoting Utah as a year-round destination, encouragingexpenditures by visitors to the state, and expanding the markets where the state is promoted.
(3) The office shall conduct a regular and ongoing research program to identify statewideeconomic trends and conditions in the tourism sector of the economy and to provide an annualevaluation of the economic efficiency of the advertising and branding campaigns conductedunder this part to the Legislature's Workforce Services and Community and EconomicDevelopment Interim Committee and the Economic Development and Human ResourcesAppropriations Subcommittee.

Renumbered and Amended by Chapter 382, 2008 General Session