59.1-207.44 - Enforcement; penalties. - Virginia Statutes

§ 59.1-207.44. Enforcement; penalties.

Any violation of this chapter shall constitute a prohibited practice underthe provisions of § 59.1-200 and shall be subject to the enforcementprovisions of Chapter 17 (§ 59.1-196 et seq.) of this title. It shall be theresponsibility of any supplier who uses a comparison price to be able tosubstantiate the basis for any price comparisons made by the supplier. Uponthe request of the Attorney General, any attorney for the Commonwealth, theattorney of any county, city, or town, or the Commissioner of the VirginiaDepartment of Agriculture and Consumer Services, a supplier shall providedocumentation to substantiate the basis for any comparison price utilized bythe supplier in any advertisement governed by this chapter. No provision ofthis chapter shall be construed to apply to any supplier whose advertisingpractices are governed by § 46.2-1581.

(1992, c. 768.)